Blogging is only for geeks about geeky stuff??

A Prompt Social Media report, out this week, has shown us what the nation most likes to blog about. Apple, the BBC and Google proved to be the most popular brand names bashed into a keyboard, thus proving that bloggers like to discuss topical news stories and global brands.

The iPod is the UK's most blogged about brand, according to research by Prompt Communications. Marks & Spencer was the country's most blogged about retailer, coming above Tesco. BBC, Google and popular TV shows like Doctor Who and Heroes also featured among the 1,495 brands mentioned. More than 900 blogs were surveyed between December 2007 and January 2008

What is interesting about this study, which was completed in January 2008, is that it demonstrates that is not the actual product, company or person that is being written about, but their latest advertising campaign. This demonstrates that big named brands that have established themselves, and who have the cash to throw at their advertising and marketing agencies, will be the ones to receive most coverage in blogs.

Cadbury is featured, which has to be because of its brilliant advert in late 2007 featuring a man dressed up in a monkey costume playing the drums along to Phil Collins' 'In the air tonight'. Other popular blog topics included I Am Legend and Transformers, the hit films of the Christmas period, in cinema and on DVD, and Heroes, last year's TV phenomenon.

All of these have tied in 10th place, as has floppy haired, bespectacled TV chef Hugh Fearnley- Whittingstall. He was a heavy target on the blogs due to the 'Hugh's Chicken Run' TV series that aired at the beginning of 2008 in which he sparked debate by setting up his own chicken production line, showing the difference between battery hens and free range.

So much for the myth that a blogger is someone who can talk about nothing but computers...