British heart foundation online creative from eyeblaster. The brief to get kids to stop eating junk food!!
Not an easy one!
http://www.eyeblaster.com/newsletter/archive/08/january/demos/BHF/start.htm
Nice creative execution, and a good example of using online to physically demonstrate a story to help drive reappraisal amongst the target audience?
Would like to know what was at the other end of the banner though, as by itself its a bit flat!
