This a bit if an oldie now, but still very much a digital goldie. For me this succinct ad campaign for Google's gmail has all the components of a good digital campaign.
Firstly, Google engaged their audience and invited them to contribute in the creation of the ad itself. The end result was not only a very creative ad execution, but had over1.5m video views and over 1,000 entries.
The competition was supported with a branded youtube page, where view's could interact and share inspiration.
http://www.youtube.com/video_response_view_all?v=VfDW7qAdFGk
As well as a dedicated blog, with an open api for Google maps to map where the entries came from globally.
http://gmailblog.blogspot.com/2007/08/watch-final-gmail-collaborative-video.html?utm_source=en-us-mvideo&utm_medium=et&utm_campaign=mvideo
Google might be chastised for being an online monopoly, but they can't be faulted for understanding how to create engaging advertising in the digital age.
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