Bit of a shameless plug for my agency's work, but I am genuinally proud of this one.
118M8 campaign is based around a mobile application we've developed to help 118 118's customers get what they want, that much simpler.
The strategy was to create a gateway that would provide their audience with the one stop service whilst they where on the go. Thus helping to reinforce 118's new positioning as having a really useful multi service offering, rather than simply providing just numbers.
An extensive concept testing phase and usability research identified specific user needs around cinema information and quick access to the info and purchase of the tickets. The campaign idea was to recreate the 118 118 fun and playfully tone through developing the concept of a whole 118 world on your phone. The brilliant art direction, easy of use of the site, downloading the app and navigating the app itself, really does create a simply, playful and rewarding experience for users.
www.118m8.com
As they say this campaign really has got your number!
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