Now, I umm'd, and ahhed about whether or not to put this on here. But quite simply it is the best execution of a campaign at engaging what Forresster terms as "Creator" and "collectors".
3x more website views than 2x years worth of ATL advertising expenditure managed; says it all.
And it's not even a TV ad, a 113min clip shown only on their site and though social media
If you wan to motivate people in the digital age (even if your an FMCG brand) all you need to do is understand them profoundly and provide the tools to motivate, and allow them to express and amplify thier own thoughts around your original concept.
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