It's yet another example of the BBC getting things right. It's a small, almost throwaway thing. But it's new and surprising, it's entertaining and engaging. And people can and have been distributing it.
Well, it could be a little more distributable, if there's such a word. The only potential criticism of this is that I've had to do a cheeky grab, rather than embed a link. Sending a URL in an email is a bit 2003 when it comes to online video, isn't it?
In fairness, the iPlayer is beginning to allow embedding, like this Foals clip (via OU). But it just feels a bit wonky. Perhaps someone could put us straight: it's not about placating advertisers so is it a rights thing? In which case, why not offer embedding across the board (from the beginning) and disable it where necessary?
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