A company’s Facebook page is its flagship store

If your company has a Facebook page, be advised that your Facebook page is your No. 1 flagship store. It is your brand completely laid open to the world, with at least 300 million Facebook members invited to share your space with their personal appreciations, advice, comments and perspectives. It isn’t a physical space, of course, like a usual retail flagship. It’s a flagship of your brand character, brand values and brand behavior, in an ongoing dialogue with all your Facebook “fans.”