We have all seen competitions offering "create your own" TV spot for so and so brand.
This American milk brand is no different, although I do really like aspects for the site, even if the usability is a bit flawed in some areas.
http://www.getaloadofmilk.ca/
I really like the strange flash video animation and I really like their idea of the "3" second clip and the editioring software they provide users with to complete the task.
Overall, a strange but interesting site
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