Your loss, is my pain: we suffer together?

Funny viral video to drive reappraisal of deforestation. I like the campaign idea, that by focusing on the loss of a single tree (and the associated pain) it can help to contextualise the impact we are having on society.

In terms of the execution, I assume this was meant for the male consumer. The art direction is good, playing on several male stereotypes which help to exaggerate the point. But also women (having to wax constantly) are probably more impervious to the loss of a single hair and I wonder if it was not only meant for the male market then does the analogy still hold true across the gender divide?