Women the online force!

Just some stats I've pulled together for a client to show how important women are in terms of online!

Young women are now the most dominant group online in the UK, according to new research from net measurement firm Nielsen/NetRatings.

• Women in the 18 - 34 age group account for 18% of all online Britons.

• They also spend the most time online - accounting for 27% more of the total UK computer time than their male counterpart (Source: Nielsen/NetRatings. May 2007)

• Women in the 18- 34 category are visiting a variety of sites including those dedicated to fashion, family and lifestyle issues.

TOP SITES FOR WOMEN AGE 18-34

• iVillage Parenting Network
• Huggies
• The Full Experience Company
• BBC Parenting
• Galaxy Radio
• hairboutique.com
• Foxtons
• La Senza
• FCUK
• Pregnancy-info.net

• While sites dedicated to childrearing dominate the top ten, for younger women it is the websites of high street stores such as Miss Selfridge and H&M that are the most popular, along with social networking sites such as Facebook.

(Source: Nielsen/NetRatings. May 2007)


They are more active to:

• 35% of young women blog Vs only 20% of boys in USA

(Source:Pew: Internet & American Life project Dec '07)

• Teen girls are also more likely to use social network sites. Overall, 55% of teen online content creators are girls

(Source:Pew: Internet & American Life project Dec '07)

• 60% of Creators / criticis / collectors are women

(Source: Forrester: Social Computing report, 2007

Hope this is useful:)