Fancy getting a little closer to Kylie....

A bit of a shameless plug for my agencies work, but here at Haygarth we have been developing a fascinating integrated campaign harnessing digital, sponsorship, sales promotion, experiential and trade activity to help Nokia bring their European consumers “closer to Kylie”.

In a bid to underline Nokia’s association with music the campaign includes the development of 12 websites across Europe and special Kylie box sleeves, in-box collateral and point of sale. Nokia aims to demonstrate the audio quality of the Nokia 5310 and 5610 XpressMusic handsets, which are also being offered as exclusive Nokia Kylie handsets featuring pre-loaded, exclusive video and music content.

Consumers will be able to download the full album and additional content from the new website and will have the opportunity to win ‘meet and greet’ tickets to one of the dates on the KYLIEX2008 tour.

Not bad, even if I do say so myself….

http://www.nokiakylie.com/