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Well perhaps you don't, but I guarantee that now the new site for VB has gone live you will genuinely feel inspired about wanting to travel around Britain.
A personal success story for me this. Having led the initial pitch team over a year ago, developed a truly innovative strategy for how to re-market the UK overseas and in the UK itself. Based on the powerful insight of "Bragging rights" and specifically using the web /social to help potential visitors to discover the unique and individual stories of others across their travel through Britain as a way of helping people achieving their own "Bragging rights" when talking to their friends about where they go on holiday, and ultimately aid them in the expression of the kind of person they are.
The site itself takes a beautiful simple design approach and using technology to the max to make a rich experinece. From long scrolling pages, video/photo widgets (see above)to bringing to life holidaying experiences and the use of behavior recommendations in the search functionality to help people plan from inspiration through to the travel experinece itself.
And all just in time for the Olympics....
Should make a whole lot of Chinese tourist very happy indeed.
Fingers crossed
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