Douglas Rushkoff likens social media to the peer-to-peer market places of the middle ages that forced the powerful to invent 'businesses' and 'brands' to stop the disipation of power and wealth.
But rather than try and do the same centralising trick in the social media space (because people are now too smart and too empowered), he argues that social media will only really work for businesses when they (truly and not just in social media platitudes) let go and let people take over...
Enjoy...
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