Discovering your why?

A great TED talk about the golden circle and helping you and your business to define its purpose.

There are times in any person’s or organization’s life that everything just goes right. Whether by design or by accident, these times are when the Golden Circle – the combination of WHY, HOW and WHAT – is in balance. The process to learn your WHY is about going back and examining these times to find out what the patterns were so that they can be repeated. This is the reason learning WHY is always a process of discovery, not invention. It comes from within an organization or from its founder. It comes from looking back and finding the natural patterns of behavior when things were effortless and running at their best. It comes from the times when passion runs high, energy is readily available and success is guaranteed