Cool interactive installation from Heineken

Heineken have been producing some pretty innovative digital work recently, a few days ago we were looking at the “Heineken Star Player” app and today we’re talking light art. Minivegas recently created this interactive mirror in Milan for Heineken that allowed users to create light art on site with their body. It looks pretty cool and is a great way to get people to interact with your brand in a place where they’ll be purchasing/consuming your product.
If you’re interested in the techy side of how this works then here’s some info on the graphics framework Atlantis, described on the Minivegas site as “a set of user interface components suitable for the rapid assembly of artist tools, which together with a persistent data and parameter system allows artist and programmer to work together on shaping the project’s look without needing to hard-code everything.” Thanks to Creativity for this find.
Heineken really seem to be placing emphasis on their digital creativity which is great to see. What will they be doing next?