Getting People to Talk: An Ethnography & Interviewing Primer from Gabe & Kristy on Vimeo.
If you are like me you are always searching for new ways and techniques to provide greater insight into you consumers and over the years I have come to appreciate that nothing provides better understanding than getting down and dirty, face to face and in-situ to drive out compelling insights.
Here at SapientNitro ethnographic research is at the heart of our strategy practice and this video provides an interesting insight into the philosophy and practicality of ethnographic research and how you can learn from this philosophical area of research.
What do you think? Is ethnography something you are using to plan your strategies?
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